415 Words | (1) Why Being Second to Market Makes Good Sense, (2) Turning Lemons into Lemonade, and (3) Taking an Innovation Field Trip.

Understanding the Second to Market Advantage…and Win Big

Innovation: Intentionally taking a close second to market position until the best time to pull ahead.

Desired Outcome: Using the wisdom and patience needed to allow your innovation to succeed.

As you know, a good idea rarely comes to only one person or organization at a time. Most people have heard the adage “the first to market wins” but it isn’t always true. Another cliche is reveals why? “Pioneers get slaughtered.” There are times when being a half step behind is ultimately the winning position. Being second allows you to avoid the potholes the front runner cannot. One missed step by the leader can allow you to move forward with the adjustments necessary to win the day.

It is Better to Go to a House of Mourning

Innovation: Crystal clear understanding of your motivation to serve.

Desired Outcome: Serving in the best interests of those He called you to serve.

My wife, Sylvia and I attended her older brother’s funeral this last weekend. As the preparation unfolded, the motivations of different people became as clear as day. There were those who came to serve and those there for their own reasons. We had come in early to help Sylvia’s 94 year old mother and she ended up in the hospital from the stress. Being clear on your motivations will help you respond in the best interests of those He called you to serve.

Take a Road Trip…for Fun and Innovation

Innovation: Taking a Southwest approach to your customer experience.

Desired Outcome: To make your entire “customer” experience as enjoyable as it can be.

Leaving familiar surroundings can always be turned into an innovation field trip. Keep your senses tuned to different sensibilities and how needs are satisfied. I experienced it recently when we flew Southwest to Atlanta. The spirit of the air crew was jovial and very enjoyable for their customers and each other. There was no misunderstanding of the real reason of our flight attendants serving us but the approach was so refreshing it changed the atmosphere. We actually encountered a similar approach at a Duke operated hospital in North Carolina. Is this service approach adaptable to your user experience?

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