334 Words | (1) Making Your Customer Service a Competitive Advantage, (2) Being Part of Something Much Bigger Than You and (3) Become a Brand Activist.

Your Customer Service Could Be the Difference Maker

Regardless if you offer a product or service, your customer service should be lavish to be a competitive advantage. Since people have become accustomed to mediocre service, you can stand out by simply adding value to your customer/congregant/beneficiary experience. You can easily create a raving fan base and the ROI will be off the charts.

Innovation: Improve your customer experience by adding additional care, resources and value.

Desired Outcome:  Love people lavishly to prompt inquiry.

Being Part of Something Bigger (Even if You Don’t Get the Credit)

You can go further faster by allowing others use of your product or service as part of a bigger offering. An outstanding example of this is the Digital Bible Platform with free access to the world’s largest repository of Digital Bibles. The generosity of Faith Comes by Hearing allows other ministries free and easy API access to spoken word Bibles in over 1,000 languages.

Innovation: Extend use of your offering to others to bring the Gospel to more people.

Desired Outcome: For as many people as possible be served in Jesus’ name.

What Do You Stand For…and Who Cares?

Organizations of all kinds are now attaching their worldview to their products and services as part of their branding strategy. Others are hiding and hoping no one asks. Do people know what you stand for and why? Recently, Target made all bathrooms gender-less in support of a much larger LGBT agenda and suffered a short term drop in sales. Do you shop at Target as much as you did?

Innovation: Leveraging brand activism to further your mission.

Desired Outcome: For people to know who you are and who’s you are.

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