Weekly Briefing No. 23

385 Words | (1) Exploring the Third Way of Innovation, (2) What Hat Tricks Have to Do with Consistent Income Generation, and (3) Adapting Ideas from Other Industries and Cultures.

The Third Way of Innovation

Innovation: Adding complementary products and/or services to a necessary but lagging program.

Desired Outcome: Preserving the core while staying relevant with a changing world.

Wharton professor David Robertson suggests a “third way” to innovate besides being disruptive or improvements through incremental tweaks is creating a family of complementary innovations around a core product or service to work as a system to carry out a single strategy. This is a clever way to maintain a flagship product or service that may have lost it’s luster. By creating complementary products or services that resonate with the people you serve could bolster awareness and protect support.

Hire the Right Fundraiser or Salesperson with the Hat Trick 

Innovation: Using Biblical principles to choose your next fundraiser or salesperson.

Desired Outcome: Consistent and predictable income generation through hiring well.

Successful salespeople and fundraisers share three common traits. They are hard work, relationship building and Matthew 7:12. In an article published this week in the LinkedIn Pulse entitled, The Commonalities and Similarities of Exceptional Fundraising Professionals…and it’s a Hat Trick, I discuss these three areas in detail. The crux of the article is exceptional salespeople and fundraisers may share hundreds of subtle qualities but if you can get hat trick right, the rest seem to follow.

Adapting an Idea from Another Industry or Culture

Innovation: Adapting ideas, concepts or processes from other industries and cultures.

Desired Outcome: To accelerate relevance, resonance and impact of your church, ministry or Christian Business.

Truly, there is nothing new under the sun. Keep you eyes and ears open to new ideas or concepts that you see in other industries or cultures, Christian or otherwise. Many times, you can be inspired by a product or service or advertisement or new technology to innovate a new offering or process within your church, ministry or Christian business. Recently, I was intrigued by a chat-bot and thought how could we deploy that simple artificial intelligence technology to share the love of Christ. Any thoughts?

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Marc

Founder and Chief Culture Bender